Client Overview
Services Provided
Wins!
Case Study - Professional Services Company
The Goal
Whilst well-networked and well-known offline, our client, a niche consultancy, were virtually invisible online with zero traffic from search or social media. Brand visibility was severely lacking and the goal was to put this right and start generating enquiries from the web.
The Back Story
Our client provides specialist world-beating consultancy in a niche area of management consultancy. Their clients are typically FTSE 250 companies in the UK and they also operate abroad. They work across many sectors including banking, telecoms and the public sector and are proud publishers of many white-papers in their specialist subject.
However, none of this was easily discoverable online by potential new clients because of a poorly configured website and lack of social media coverage.
Our Objectives
- Identify where their target market could be found online and attract them to the website.
- To achieve page one results for key search terms on Google after optimising for organic search.
- Build a social media presence from scratch, particularly on LinkedIn.
- Sprint to identify quick wins across content and SEO that could be easily implemented.
What We Did
- Google Analytics and Search Console were set up as a priority to allow data driven insights and opportunities to drive traffic to the website and increase engagement.
- Competitors’ online footprint was researched to see what was working where.
- Social media accounts were set up and influencers identified to supercharge growth.
- Keyword research was undertaken and a search engine (SEO) strategy designed to ensure the most relevant content could be found by target clients.
- Content was rewritten where necessary to be more helpful to users and ranked higher by search engines.
- A pop up form was built on their website to capture visitors’ details. This enabled email marketing to qualified people.
- A blog was designed and a content strategy developed designed to attract target clients and give the business more of a more human face.
- A sales funnel was designed to engage visitors and move them to a position where a sales call would be welcomed.
The Results
By working closely with our client as part of their marketing team and introducing them to optimised digital solutions, we were able to deliver these benefits:
- First six figure client gained directly from a google search within 8 months.
- The website is now good enough to allow potential and current clients to qualify our client before engaging with them.
- 12,000 followers were gained on LinkedIn within 18 months of launching the company page.
- The website produced zero leads before we started. Now it produces c120 new registered contacts a month of which c13 per week are considered high potential.
- Website visitors have increased by 221% from 12,000 to 39,000 a year.
- 120 visitors per month are added to email marketing lists. An increase of 52%.
- No.1 position on Google achieved for one specific keyword and top 10 positions achieved for many more.
- Companies and individuals visiting the website can now be identified which allows for a targeted sales approach using Hubspot.