Client Overview
Services Provided
Wins!
Case Study - Major Projects Association
The Goal
When an association representing around 100 major organisations faced a complex digital overhaul, they engaged Mark for independent expertise. His role: equip MPA’s leadership to become an ‘Intelligent Client’ confident in evaluating platforms, challenging suppliers and making strategic decisions that would stand up to board scrutiny.
The Back Story
The Major Projects Association (MPA) serves as a “community of practice” for organisations involved in the initiation and delivery of major projects, programmes, and portfolios. Its diverse membership spans industries such as manufacturing, construction, defence, transportation, IT, government, consulting, and law, alongside academics researching major projects. Many of its members are leading FTSE 100 companies.
However, their website and CRM were lagging with both a decade out of date.
Objectives
- Enable MPA to become an ‘intelligent client’ i.e. an organisation who know the right questions to ask about digital transformation and how to do it.
- Update the website, replacing its clunky backend and old-fashioned look with a sleek, modern design that complements MPA’s prestigious membership and is supported by a powerful and up-to-date CRM.
- Build an online community space to replicate and enhance the very successful ‘real-world’ major projects community experience.
- Oversee a remote digital task force, reporting to the board, comprised of members, employees, and external agencies, guiding it to a successful outcome, within budget and to a timeframe.
- Manage the project from selection of suppliers through to implementation.
What We Did
- Mark worked three days a week full-time on the project, turning MPA into an ‘intelligent client’.
- Specialist membership website designers with CRM expertise were identified, and a selection process was conducted to evaluate potential partners, assessing the strengths and weaknesses of the recommended CRM against best-fit criteria.
- Engaged with employees, members and the board to ensure a design that exceeded requirements was signed off, designed and built on time and to budget.