Client Overview
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Case Study - Green Trees Ltd
The Goal
Simon Green, owner and founder of Green Trees wanted a new website that would be found on search engines by people beyond his local town in a wider area. He was keen for us to use authentic photos of his team at work to show the human side of the business. We were also asked to write the content for the site.
The Back Story
Simon offers everything from tree surgery and stump grinding to canopy reduction and emergency call outs. Simon’s WordPress website was doing okay in the search rankings for local searches in the Buckingham area where it was listed towards the top of page two of Google, but didn’t appear on the local map. He wasn’t ranking the site at all for searches involving Milton Keynes and with a bigger prospective marketplace, he was keen to do so.
Without the time or inclination to write content that would rank, Simon asked us if we could help.
Our Objectives
- To bring more visitors to the website with engaging, well-written content that boosts search rankings and turns interest into action.
What We Did
- Modernising and Empowering: We redesigned the website to give Simon full control over edits and updates, replacing the outdated Dreamweaver platform with WordPress – a user-friendly solution that met both functionality and budget requirements.
- SEO-Driven Build: By prioritising SEO from the start, we laid a strong foundation for search visibility. After identifying the right keywords, we implemented our comprehensive SEO Starter Package to maximise the site’s potential.
- Expert Content Creation: Crafting content was a challenge—we’re not arborists, but Simon is! By collaborating closely, we ensured all pages and blogs were accurate, engaging, and aligned with Google’s EEAT standards. With unique photos, compelling calls-to-action, and Simon’s expertise front and centre, the site stood out in ways AI-written content simply can’t replicate.
- Future-Ready Partnership: We’ll continue creating high-quality content as Simon’s schedule allows him to review and approve, ensuring the site remains fresh, relevant, and authoritative.
The Results
- The website is the best looking site in the local area. It shows Simon’s experience, expertise and authority which is required in order to be trustworthy and do well in the rankings.
- Content writing remains a work in progress, as there is a lot of ground to cover. Simon’s priorities have been done and judging by the amount of calls he is getting, it is proving to be very effective.
- The website is now ranking in search results for relevant terms + ‘Buckingham’ or ‘Milton Keynes’.
- Search optimisation has allowed prospective clients looking for a local solution for all their tree related problems to find the website via search engines.