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Case Study - Fisher Smith Ltd
The Goal
Fisher Smith wanted us to improve their Google search ranking, establish a robust social media presence, and drive more website traffic to increase enquiries. All without changing their website platform.
The Back Story
Fisher Smith Ltd provide a bespoke machine vision service to manufacturers who need to count and/or check their product for error as they are being made. They achieve this by designing machine vision systems for automatic inspection and identification of manufactured parts on industrial production lines.
Founded by Bob Fisher and Iain Smith, they have years of experience and an expert knowledge in their field. They were looking for similar in the field of digital marketing in order to attract new customers.
Our Objectives
- To attract new visitors to the website through better search performance e.g. rank on page one of Google for ‘Machine vision consultants’.
- Use social media to increase online presence and build reputation.
What We Did
We worked on the established website and added a solid SEO foundation by writing meta titles and descriptions that had previously been absent. We implemented our SEO Starter Package after identifying the keywords to target.
The website was severely lacking in backlinks from other relevant websites. We were able to leverage Fisher Smith’s expertise and achieve authoritative links from appearances on podcasts and coverage in various specialist publications.
Social media posts for every relevant page on the site were written and scheduled to drip feed on LinkedIn and Twitter. We also researched and followed the most influential people/companies in the automation world.
Content on the site was rewritten to be better formatted, contain images and increase the depth of content with the aim of working towards Google’s EEAT standards. Call to action buttons were added to pages where we could encourage visitors to read more, build their trust and eventually get in touch with Fisher Smith.
The Results
- The website has become more ‘sticky’ as people read more pages and stay on the site longer because we have made it more engaging. This is building trust, especially where Fisher Smith are unknown to the site visitor and enquiries have increased as a result.
- Search optimisation has allowed prospective clients looking for a solution to their production issues to find the website via search engines.
- The social media presence has given Fisher Smith a louder voice and a more recognisable profile.
- All of the above has lead to an increase in authority online which has helped us to achieve several podcast appearances for MD Iain. A first for him and a rewarding experience with increased exposure to Fisher Smith’s target audience.